Centdegrés participe à la Taipei World Design Expo
Du 22 au 30 octobre 2011 le TWTC Nangang Exhibition Hall accueille la Taipei World Design Expo, l’un des événements les plus importants de l’année qui met en vedette le design, le graphisme et l’artisanat. A cette occasion, centdegrés a été sollicité pour faire partie…
Écoutez en ligne, l’interview d’Elie Papiernik pour Chine Hebdo (6/07/2011)
Comment trouver les signes justes du luxe en Chine ? L'exemple du projet Shanghai Vive
Shanghai Vive est originellement une marque chinoise de cosmétiques de luxe créée à Hong Kong.
Le groupe de cosmétique chinois, Jahwa qui possède aussi la marque Herborist souhaitait «réveiller» cette seule véritable marque historique chinoise des années 30 en l’intégrant à son pôle premium. Notre objectif était de participer à ce…
Centdegrés opens an agency in Sao Paulo
After the opening of the Casablanca and Shanghai agencies in 2009, centdegrés is now inaugurating its new agency in São Paulo, Brazil.
The Sao Paulo centdegrés agency was inaugurated in March 2011, resulting from the meeting between Valéria Grossmann and the centdegrés directors and sharing the same mutual objectives with…
«The Style Craftsmen», or how to construct and bring together the signs to create the top brands?
Revealing, enhancing, creating a style for a brand, to make the brand singular, coherent and desirable, that is the mission we have set ourselves at centdegrés.
Using the Martell Case, « The construction of the brand’s new visual style », Elie Papiernik presented this know-how to an…
The 1st Kickers Flagship: to conquer the Left Bank, a step up for the brand, and an architectural challenge for the agency.
Once again Kickers shows its confidence in centdegrés for this realisation in the heart of Saint Germain, at 46-48, rue du Four, Paris 75006
Two years ago centdegrés created the Kickers architectural concept to echo the brands new positioning. The pilot boutique, situated at 131, rue du Faubourg Saint Antoine in Paris, is a success. Kickers has since then entrusted centdegrés with the realisation of other points…
centdegrés São Paulo
Inauguration de l'agence brésilienne
Après l’ouverture des bureaux de Casablanca et Shanghai en 2009, c’est à Sao Paulo, au Brésil, que centdegrés inaugure une nouvelle agence.
centdegrés São Paulo est née de la rencontre entre Valéria Grossmann et les managers de centdegrés, avec une volonté commune à celle de centdegrés Shanghai et Casablanca
centdegrés created the concept for Shanghai Vive’s first point of sale
centdegrés created the concept for Shanghai Vive’s first point of sale in the famous Peace Hotel in Shanghai. A top of the range beauty brand, very fashionable in the Shanghai of the 1930s, Shuang Mei – under the name of Shanghai Vive, completes the premium porte-folio of the Jahwa group…
Le Roi est nu
It’s already two years since David Nitlich, Thibault Ponroy and Elie Papiernik started this blog. And why? To provide a space where it’s possible to think and talk freely, to exchange ideas with other like-minded men and women, for the fun, without needing to please, to interpret the world around…
Two Pentawards® for centdegrés
The first worldwide competition rewarding the most beautiful packaging in the world announced its winners last Friday. The international jury was seduced by two centdegrés projects realized in 2009 for Givenchy: the bottle and box for the eaudemoiselle perfume and the cosmetic case of Le Prisme Visage, which had…
« Les Assises du Marketing 2010″
The Assises du Marketing brings together deciders and experts to analyse the latest marketing trends and techniques. The 7th of these conferences presented by Daniel Fortin, chief editor, and Clotilde Briard, journalist for Les Echos, was held on 28th September at the Pavillon Gabriel in Paris. « Co-creation of products…